Flat lay photography of clothing, turned into on-model images
Lay the garment flat or put it on a mannequin, take the photo, and send it over. We turn it into an invisible ghost mannequin image or show it on a model, without a photo shoot.
- Delivered in 24 to 48 hours
- 3 photos edited free
- Batch upload, any volume
- Doneoxford-shirt-flatlay.jpgGhost mannequin
- Doneoxford-shirt-flatlay.jpgOn-model, front
- Processingknit-cardigan-mannequin.jpgGhost mannequin
- Queuedcargo-trousers-flatlay.jpgOn-model, side
From one flat lay to a full product page
Clothing sells better when shoppers can see how it fits. These edits show fit without a model shoot.
Invisible ghost mannequin
The mannequin is removed and the inside of the neck and cuffs is filled in, so the garment looks worn.
Ecommerce on-model photography
Your garment shown on an AI model, with the pose, body type and skin tone you choose.
Flat lay clean-up
Creases, lint and loose threads removed. Shape squared up for a tidy grid.
True-to-garment color
Fabric color matched to the real item to cut down on returns.
Colorway variants
Every color you stock from a single photo.
Consistent grid
Same size, same margins, same shadow across the collection.
How it works
No studio, no model, no ghost mannequin photographer.
Send your photos
Lay the garment flat or put it on a mannequin and take a straight-on photo. Front and back for best results.
We edit them
The garment is cleaned, shaped and turned into ghost mannequin or on-model images, then checked for fit and color.
Check the test edit
Your first 3 photos are free. Tell us what to change and we save it as your style.
Get the full batch
Download the finished images in 24 to 48 hours, named and sized the way you asked.
Pricing
Priced per finished image. One flat lay can produce a ghost mannequin image and several on-model images.
| Service | What’s included | From |
|---|---|---|
| Ghost mannequin | Neck joint or invisible mannequin from flat lay or mannequin shots | $3.50 |
| On-model image | Your garment on an AI model, pose and skin tone of your choice | $6.00 |
| Flat lay clean-up | Creases, lint, shape and color matched to the garment | $1.80 |
Prices per image in USD. Volume pricing above 500 images a month.
Flat lay photography for clothing: how to shoot it
- Use a large, plain surface, white foam board or seamless paper on the floor.
- Shoot from directly above, standing on a step if needed, so the garment isn’t distorted.
- Light it evenly from two sides or from a large window.
- Shape the garment: button it, smooth the sleeves and tuck tissue paper inside to give it body.
- Take a front and a back photo. We use both to build the ghost mannequin image.
Invisible ghost mannequin photography vs on-model
Ghost mannequin images show the garment’s shape and fit in a clean, consistent way, and they’re the norm for many fashion stores. On-model images show how the piece looks on a person and tend to work better for social media and ads. Many stores use a ghost mannequin image as the main photo and on-model images further down the page.
Without editing, both mean booking a ghost mannequin photographer or a model and a studio. Starting from a flat lay keeps your shoot simple and the costs low.
Try it on 3 garments
Send flat lays of three garments. We return a ghost mannequin image of each for free and quote your collection.
- Front and back flat lays
- Choose your model look
- No payment details needed
Questions
Something else on your mind? Get in touch.
What is ghost mannequin photography?
A garment photographed on a mannequin that is then removed in editing, so the clothing looks like it’s worn by an invisible person.
Can you make on-model images from flat lays?
Yes. The garment is fitted onto an AI model with the pose and look you choose, keeping its real color, pattern and details.
Do I need a mannequin?
No. Flat lay photos work. Mannequin photos give slightly better shape on structured items like jackets.
Are the on-model images realistic?
They’re checked for fit, fabric drape and color before delivery. Fine details like logos and prints are kept from your photo.
How much does it cost?
From $3.50 per ghost mannequin image and $6 per on-model image.